Companies that are successfully leveraging social marketing
to improve their businesses
Facebook: www.facebook.com/AKHomeRenovations 
Pinterest: pinterest.com/akrenovations/ 
Twitter: @AKRenovations 
YouTube: www.youtube.com/user/AKHomeRenovations 
Houzz: http://www.houzz.com/pro/akcompletehomerenovations/ak-complete-home-renovations 
Blog: blog.akatlanta.com/ 
Why it works: The company has eliminated almost all other marketing. Social media efforts have helped to sustain the company, which now relies exclusively on e-marketing and repeats and referrals.
Facebook: www.facebook.com/allprobuildersinc 
Pinterest: pinterest.com/panial/kitchen-projects/ 
Twitter: @AllProLisa 
Houzz: www.houzz.com/pro/panial/all-pro-builders-inc 
Why it works: All Pro has integrated its efforts across multiple platforms to keep the company active and visible in the marketplace. The company’s messaging is a good mix of informational and promotional items.
Facebook: www.facebook.com/alurefanpage 
Pinterest: pinterest.com/alurehome/ 
Twitter: @alure_home 
YouTube: www.youtube.com/AlureHomeImprovement 
Blog: blog.alure.com/ 
Flickr: www.flickr.com/photos/alure_home/ 
Why it works: Alure uses social networks to quickly respond to homeowner concerns expressed online, showing transparency and making a good impression on potential clients.
Facebook: www.facebook.com/OCRemodeler 
Pinterest: pinterest.com/burginco/ 
Twitter: @BurginCo 
YouTube: www.youtube.com/user/burgincoteam4 
Google+: gplus.to/BurginCo 
Why it works: The company is one of the most active remodelers out there, engaging clients and potential clients on a daily basis, with more than 4,000 Twitter followers and thousands of other social media fans.
Facebook: www.facebook.com/CanyonConstruction 
Pinterest: pinterest.com/canyongroup/ 
Twitter: @CanyonNews 
YouTube: www.youtube.com/user/canyonconstruction 
Houzz: www.houzz.com/pro/canyonconstruction/canyon-construction 
Why it works: Canyon has increased engagement on its website, with visitors from social sites spending more time and viewing more pages on the site than other visitors. Plus, 80 percent of those visitors are new to the site.
Facebook: www.facebook.com/pages/Case-DesignRemodeling-Inc/60290899985 
Pinterest: pinterest.com/casedesigninc/ 
Twitter: @CaseDesignInc 
Blog: www.casedesign.com/blog/ 
Houzz: www.houzz.com/pro/hnowrouzi/case-designremodeling-inc 
Why it works: Twitter, Pinterest and Houzz are among the top referrers for traffic to the Case website, and the company’s wide reach in social media has greatly improved its SEO.
Facebook: www.facebook.com/degnandesignbuilders 
Twitter: @degnandesign 
YouTube: www.youtube.com/user/degnandesign 
Why it works: The company is successfully engaging past and potential clients, with more than 10 percent of its posts generating commentary and responses.
Facebook: www.facebook.com/DesignBuildPros 
Pinterest: pinterest.com/dbpros/ 
Twitter: @DesignBuildPros , @NeilDesignBuild 
YouTube: www.youtube.com/user/DesignBuildpros 
Google+: gplus.to/NeilDesignBuild 
Why it works: While the company cannot point to direct revenue, it has increased brand awareness, helped with networking and driven traffic to the company’s website.
Facebook: www.facebook.com/GehmanCustomRemodeling 
Pinterest: pinterest.com/GehmanDesign/ 
Twitter: @GehmanRemodel 
YouTube: www.youtube.com/user/1remodel 
Why it works: Social media has allowed Gehman to build better relationships through quality content.
Facebook: www.facebook.com/HendererDesignBuild 
Houzz: www.houzz.com/pro/laineydyer/__public 
Why it works: The company has a group of small but loyal past clients (now fans) and they are spreading the word about the company through their networks.
Facebook: www.facebook.com/IronwoodCustomBuilders 
Pinterest: pinterest.com/saltlakebuilder/ 
Twitter: @IronwoodCustomB 
YouTube: www.youtube.com/user/IronwoodCustomBldrs 
Google+: plus.google.com/111203585387-424614363/posts 
Houzz: www.houzz.com/pro/ironwoodcustombuilders/ironwood-custom-builders-inc 
Why it works: Increases brand awareness and name recognition and has been the lead source for more than $100,000 in business over the last 18 months.
Facebook: www.facebook.com/JacksonDesign 
Pinterest: pinterest.com/jdrsandiego/ 
Twitter: @jacksondesign 
YouTube: www.youtube.com/jacksondesignand 
Houzz: www.houzz.com/pro/jacksondesign/jackson-design-remodeling 
Blog: www.jacksondesignandremodeling.com/blog/ 
Why it works: Using sites like Pinterest and Houzz lets Jackson provide clients the “inspiration that turns their remodeling dreams into reality.”
Facebook: www.facebook.com/michaelmennltd 
Pinterest: pinterest.com/michaelmennltd/ 
Twitter: @michaelmenn 
Why it works: While Menn cannot put a number on the jobs that have come through social media, the company would have missed out on many opportunities without it. New leads frequently mention the social media efforts, along with more traditional referrals.
Facebook: www.facebook.com/MosaicAtlanta 
Twitter: @MosaicAtlanta 
Why it works: Social marketing allows the firm to get its work out in front of more people than ever before, an important part of the company’s long-term branding strategy.
Facebook: www.facebook.com/mosbybuildingarts 
Pinterest: pinterest.com/mosbybldgarts 
Twitter: @MosbyBldgArts ; @scottmosby 
YouTube: www.youtube.com/user/mosbybuildingarts 
Houzz: www.houzz.com/pro/mosbybuildingarts/mosby-building-arts 
Why it works: Mosby doesn’t look at social media as lead generation — it’s about branding so the company is top of mind when the time comes to remodel.
Facebook: www.facebook.com/ParrishBuilt 
Pinterest: pinterest.com/parrishbuilt 
Twitter: @ParrishBuilt 
YouTube: www.youtube.com/user/ParrishConstruction 
Why it works: The company’s “Larry on the Level” video series has gotten more than 5,500 views for its most popular episode. Social media efforts are responsible for a third of the company’s revenue over the last two years.
Facebook: www.facebook.com/patrickafinn 
Twitter: @patrickafinn 
YouTube: www.youtube.com/user/patrickafinn 
Blog: www.arlingtonheightsremodeling.com/ 
Why it works: It allows the small remodeler/custom builder to compete on an even playing field with larger firms and get the word out about its awards and services.
Facebook: https://www.facebook.com/PowerHRG 
Pinterest: pinterest.com/powerhrg/ 
Twitter: @PowerHRG 
YouTube: www.youtube.com/user/PowerHRG 
Why it works: The exterior remodeling company does a masterful job of engaging clients and potential clients through social marketing, with frequent conversations on Twitter and Facebook. Power also dispenses useful information about the industry and products.
Facebook: www.facebook.com/scheipeter 
Pinterest: pinterest.com/scheipeter 
Twitter: @scheipeter 
Why it works: Since launching its efforts earlier this year, Scheipeter has seen increased brand exposure, website traffic and search engine rankings.
Facebook: www.facebook.com/stebnitzbuilders 
Pinterest: pinterest.com/stebnitzbuilder 
Twitter: @stebnitzbuilder 
YouTube: www.youtube.com/stebnitzbuilders 
Houzz: www.houzz.com/pro/stebnitz/stebnitz-builders 
Why it works: Cross-marketing (partnering with business owners in other fields) has worked especially well in social marketing. It’s lead to good word-of-mouth from trusted businesses with new clients.
Facebook: www.facebook.com/thompsonremodeling 
Pinterest: pinterest.com/lwyl 
Twitter: @thompsonremod 
YouTube: www.youtube.com/thompsonremodeling 
Why it works: It gives the Thompson brand a larger digital footprint with a minimal time input of two scheduled outreaches per day.
Facebook: www.facebook.com/westsideremodeling 
Twitter: @westsideremodel 
Blog: blog.westsideremodeling.com/ 
Why it works: Westside has found an outside consultant to handle the day-to-day work of social marketing, freeing the company’s owners up to focus on the big picture. Combined with other e-marketing efforts, the social media efforts have helped improve the branding of the company for the modern era.
Facebook: www.facebook.com/William-Shaw-Associates 
Why it works: It’s been particularly effecitve in reaching out to Generation Y clients and keeping the brand in front of people.
Facebook: www.facebook.com/WindowPRO 
Why it works: WindowPRO has used its quarterly sweepstakes to gain attention in a crowded social media marketplace, then holds potential clients’ interest with useful information for those looking to replace windows or upgrade their exteriors.
Facebook: www.facebook.com/WrightWorks 
Pinterest: pinterest.com/chrwright/ 
Twitter: @ChrWright 
YouTube: www.youtube.com/user/WrightWorksLLC/ 
Why it works: A good mix of informational and promotional material, plus frequent engagement and retweets gives Wright a high profile and improves SEO. PR