December 2001
Feature
'Rock' Stock [1]
Money magazine is a pretty good gauge of the overall climate on Wall Street. So what, according to its December issue, is today’s best stock value? In an article titled “The Rock,” it is none other than the housing industry’s financial partner,...
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A group of all-stars known as Top Guns is largely responsible for Pulte Homes’ success in driving its core values to every member of its organization — and beyond to each of its customers.
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Brand Building [3]
There are two ways to achieve brand recognition, says Pulte Homes vice president/marketing Jim Lesinski. The fast — and expensive — option is to buy a brand. Throw lots of money at lots of different media and buy consumer awareness.
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Up close and personal with every buyer, this housing superpower uses a distinctly long-range customer focus to top $5.1 billion in revenue in 2001.
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Sales traffic data suggest that high-end home buyers are taking a wait-and-see approach during these days of economic uncertainty.
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Long available in print form, CAD Construction Details has just been released on CD-ROM by APA-The Engineered Wood Association.
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If hearing about sprawl day in and day out makes you sick, you won’t like what the Centers for Disease Control and Prevention says in Creating a Healthy Environment: The Impact of the Built Environment on Public Health
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More and more builders are pre-wiring homes to make computer system upgrades easier for their buyers.
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The projected 10% decline in starts won’t deal the industry a fatal blow
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Selecting our Builder of the Year is one of the few things we do as a staff that makes each of us squirm.
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NRS Corp. asked buyers how long it took their builders to correct all identified walk-through items.
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In the Fishbowl [12]
It is said that any publicity is good publicity, but sometimes you really have to wonder.
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Vacuum sanitary sewer systems offer many advantages over traditional gravity systems and pressure systems, including low installation and maintenance costs.
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'Let me start by explaining our company, our business need in hiring this position and what we would expect you to accomplish. Then you can tell me how closely you fit our criteria.'
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At some point in your business life, as the business’s leader, you stop staring at your competitor and realize it is only the value of your organization’s ideas and their execution that really matters.
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Perfect Pair [17]
Florida-based Petz Custom Homes’ high-design paired villas aren’t just more duplexes
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Not all certified wood is created — or harvested — equally.
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Bold and arguably brilliant, Pulte Homes’ $1.7 billion purchase of Del Webb Corp. this year vaulted it to the top spot in the industry in terms of closings.
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Builders expect certain levels of defects from good trade contractors.
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Product Review
Three colors patterned after island sands make up the Isola (Italian for island) line of semi-matte, stone-look porcelain tile.
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BHK [23]
To complement its glueless laminate flooring system, the company has added 151/22151/2-inch glueless flooring tiles to its product line.
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Bruce Hardwood [24]
Kempas Plank features tight wood-grain patterns enhanced by the multiple colorations within each piece of the exotic hardwood.
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Columbia Flooring [25]
New oak, maple and pecan offerings in five-ply, 1/2-inch-thick engineered planks are available in five pre-finished colors and 31/2- and 51/2-inch widths.
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Congoleum [26]
DuraStone HPF is a new type of flooring designed to resist stains, scratches, scuffs and fading.
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Crossville [27]
It might look from a distance like an area rug in front of the fireplace, but it’s all Manor Stone porcelain tile with a complementary Tumbled Naturals border. (The fireplace surround is Manor Stone, too.)
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Gerogia-Pacific [29]
The G-P Plus Plywood Sturd-I-Floor now incorporates the Quick-Fit tongue-and-groove, designed by APA-The Engineered Wood Association to speed subfloor installation.
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Johns Mansville [30]
EasyFit fiberglass insulation from Johns Manville features unfaced batts in 15-inch widths with vertical perforations that let installers custom-fit nonstandard-width wall cavities by separating sections to fit instead of cutting the batt with a...
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Seneca Tiles [31]
Antique Terracotta (pictured) and Antique Marble imported tiles are designed to combine Old World appearance with modern demands for durability and practicality.
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