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Issue Contents

May 2009

Column

Create Your Own Remodeling Success [1]

Bruce Case details what makes a remodeler succeed

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Editorial: This downturn is different [2]
Professional Remodeler's Editorial Director Paul Deffenbaugh reflects on why this downturn's not as bad as others
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How to Negotiate With the Savvy Buyer [3]
Remodeler Allison Perry Iantosca learned a few things about negotiating the hard way. She shares her insight.
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Message from NARI: Focus on the Business to Be Had [4]
NARI's executive vice president, Mary Busey Harris, urges remodelers to focus on promoting the industry -- and their business.
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Take a Break to Focus on What's Important [5]
The beginning of summer means change for remodelers and not just school kids, says Doug Dwyer
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The Market: Wall St. Weighs On New York [6]

With Wall Street and the banking industry getting hit hard since last fall, even the normally recession-resistant New York market is feeling pain during this downturn.

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Feature

13 Ways to Get Referrals that Reward [7]
With a sputtering economy and crashing home prices, it's not an easy time to find new remodeling clients. But it is a good time to take a back-to-basics approach to marketing and work on mining your most lucrative lead source: past clients. Here are...
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Composite, cPVC Decking Gaining Market Share [8]
Wood-plastic composites are chipping away at pressure-treated lumber's lead as the primary material used in decking, U.S. Department of Commerce research shows.
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Elevated Deck Raises Standards of Remodeled Home [9]
Remodelers reinvent the back end of a home in Atlanta  and include an elevated deck that raises standards
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Luxury Outdoor Living Still in Demand [10]
Outdoor living spaces are one pleasure homeowners are not willing to give up during the economic downturn, and they're turning to home builders and remodelers for the perfect outdoor living space.
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Smart systems keep a high-speed, multi-company project on track [11]
Dan and Barbara Strauss have great things to say about their Victorian house in suburban Connecticut and also about the process of remodeling it top to bottom.
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The Corner Office: Jason Larson Stays Positive [12]
Senior Editor Jonathan Sweet speaks with Lars Construction's president, Jason Larson, about his outlook during the remodeling downturn.
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News

The Green Room: Remodeler's Whole-Systems Approach Includes Solar Power [13]
Remodeler Millard Blakey of WreckCreations' is known for his whole-systemps approach, and it includes using solar power.
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Trade Secrets: How a Remodeler Showed Neighbors He Cared while He Marketed His Business [14]
This month's Trade Secrets covers a remodeler's creative marketing approach; ways to find time to give back; and clients' shift to saving green for their wallet and the earth.
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Product Review

New Products for Remodelers and Home Builders [15]
The new products featured in May 2009 Professional Remodeler magazine (also of note for home builders)
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Outdoor Living, Decking Products That Stand Out [16]
From rail to deck to fire bowl, home builders and remodelers can use these outdoor living products to turn customer heads.
Read More [16]

QA

Remodeler's Exchange: Make the Most of the Stimulus [17]

The tax credits for energy-efficient remodels included in the recent stimulus package are getting a lot of attention. We talked to two remodelers who are using the credits to boost their businesses.

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Direct from the Designers | The House Designers

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Source URL: http://www.housingzone.com/issue-contents

Links:
[1] http://www.housingzone.com/create-your-own-remodeling-success
[2] http://www.housingzone.com/editorial-downturn-different
[3] http://www.housingzone.com/how-negotiate-savvy-buyer
[4] http://www.housingzone.com/message-nari-focus-business-be-had
[5] http://www.housingzone.com/take-break-focus-whats-important
[6] http://www.housingzone.com/market-wall-st-weighs-new-york
[7] http://www.housingzone.com/13-ways-get-referrals-reward
[8] http://www.housingzone.com/design/composite-cpvc-decking-gaining-market-share
[9] http://www.housingzone.com/elevated-deck-raises-standards-remodeled-home
[10] http://www.housingzone.com/design/luxury-outdoor-living-still-demand
[11] http://www.housingzone.com/business-management/smart-systems-keep-high-speed-multi-company-project-track
[12] http://www.housingzone.com/corner-office-jason-larson-stays-positive
[13] http://www.housingzone.com/green-room-remodelers-whole-systems-approach-includes-solar-power
[14] http://www.housingzone.com/trade-secrets-how-remodeler-showed-neighbors-he-cared-while-he-marketed-his-b
[15] http://www.housingzone.com/article/new-products-remodelers-and-home-builders
[16] http://www.housingzone.com/article/outdoor-living-decking-products-stand-out
[17] http://www.housingzone.com/qa/remodelers-exchange-make-most-stimulus