December 2008
Column
Chicken and Egg [1]
Which came first? Falling home prices? Or decreasing consumer confidence in home values?
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Readjust your sales team's approach and get a leg up on the competition
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Lean times don't necessarily call for lean measures. Here's what to focus on during down time
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Feature
Read about exterior products from Crane and Azek. Check them out at IBS.
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Need to know more about interior products? Check out these products from several companies. They will make an appearance at IBS.
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Products from Danze and Delta are discussed. Find out more information about these products here.
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Legacy Communities, whose ability to cater to its community and change with economic times, earns accolades as the 2009 Builder of the Year
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BackCountry by Shea Homes is a hit with move-up buyers motivated to buy a home that's close to nature
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Check out these fixtures from Lennox, Cooper Lighting and more
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Windows & Doors [15]
Take a peek at these windows and doors from Clopay, CMI and more
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News
Running out of ideas on how to promote your communities? Use videos and flashy photos on your Web site. Does your Web site do everything it can to usher buyers to your communities? Put up a video and sharp photography of your homes and communities....
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Craigslist? Check out these ideas Eldan Homes uses to close a deal in tough times
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Ceiling treatments can create high perceived value in a home
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Lawsuits are surrounding green projects in the commercial construction. What does this mean for green home builders?
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Realtors Go Green [21]
If you build green and rely on Realtor relationships to sell your homes, you can have a Realtor specifically for your needs
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