August 2008
Column
While increasing revenues and profits are the gold standard in measuring business success, depressed home sales means that builders need to look at new metrics of performance. In addition to revenue, customer satisfaction and profitability, builders...
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Most homebuilders’ sales methods are outdated. It’s time for a change.
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Editorial Director Paul Deffenbaugh emphasizes the importance of housing quality.
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Here’s what national homebuilders are doing to improve their business during the downturn.
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Feature
An innovative Southern California courtyard model with enough pizzazz to help Toll Brothers sell 21 homes in less than eight months.
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One builder offers tips to running a successful home auction.
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Learn to turn the perks and services you offer from price tags to benefits in your home buyers’ eyes.
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Architect Donald Powers demonstrates his solution to the challenging scenario.
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This year we chose six home builders that, in spite of the glum housing market, found a way to keep employees happy and ready to do whatever it takes to keep their companies going.
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News
Look what just surfaced! New countertop & surface products from Samsung, DuPont and more.
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Get sealed in with these new paint, caulk & sealant products from Henkel, Benjamin Moore and more.
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