March 2008
Column
A New Future [1]
Are the fundamentals of home building changing? The drivers might tell us. Editorial Director Paul Deffenbaugh is watching seven areas that could cause the home building industry to undergo an epic change.
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Learn the priorities general real-estate agents use when selecting which new-home community to show.
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As builders vie for a piece of a shrinking pie, the old forms of marketing are less effective. Guerrilla marketing tactics — originally designed for small entrepreneurs with limited resources —are now being used by some of the largest...
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Feature
Now in its 27th year, the National Sales and Marketing Awards pay tribute to superior new-home sales and marketing achievements by individual sales and marketing professionals; home builders and associates; and sales and marketing councils....
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Laing Luxury Homes' Seacrest in Newport Coast, Calif. received a gold award at the 2008 National Sales and Marketing Awards.
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Kargil Development's XO Condominiums in Chicago, Ill. received a gold award at the 2008 National Sales and Marketing Awards.
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LEXAS Companies' Escala in Seattle, Wash. received a gold award at the 2008 National Sales and Marketing Awards.
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The Silverton by Toll Brothers in Aurora, Colo. received a gold award at the 2008 Nationals Sales and Marketing Awards.
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These gold award recipients were not featured in the March 2008 issue of Professional Builder.
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Laing Luxury Homes' Icon at Playa Vista in Playa Vista, Calif. won a gold award at the 2008 National Sales and Marketing Awards.
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The Lakes at Annecy by Trend Homes of Arizona (Gilbert, Ariz.) received a gold award at the 2008 National Sales and Marketing awards.
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CSE at Promontory's Trappers Camp in Park City, Utah received a gold award at the 2008 National Sales and Marketing Awards
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Davies Smith Developments and G. Ryan Design, both in Toronto, Canada, received a gold award at the 2008 National Sales and Marketing Awards.
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The Northeast Builders Association and Renaissance Creative received a gold award at the 2008 National Sales and Marketing Awards.
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The judges for the 2008 National Sales and Marketing Awards.
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Milesbrand in Denver, Colo., received a gold award at the 2008 National Sales and Marketing Awards.
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Vulcan Real Estate's Veer in Seattle, Wash. won a gold award at the 2008 National Sales and Marketing Awards.
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John Laing/Village Homes' Southshore community received a gold award at the 2008 National Sales and Marketing Awards.
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Learn to develop a best practice with Professional Builder and Michael Dickens.
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Labor and resource-efficient construction techniques allow you to stay in the black while going green.
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Builders with communities that have homeowner associations face unique challenges and risks. Here are best practices and resources for home builders who are looking to set up community associations that succeed.
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New home marketing guru Stan Kates debates Professional Builder columnist and marketing consultant John Rymer on the question of whether Web-based marketing and sales can replace elaborate model home presentations and on-site sales staffs.
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Here's a wide variety of new Decking & Patio products from Railing Dynamic, FenceScape and more.
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A plethora of new windows and skylights from Kolbe, Jeld-wen and more for your consideration.
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Does one party fit homebuilders more than the other?
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Despite a huge downturn in most housing markets, the high end of the pricing spectrum has not suffered nearly as much. If the general economy remains robust, demand for high-priced homes may be building, leading to the hope that luxury homes...
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