February 2011
Feature
People can’t buy what they don’t know is for sale. For sales and marketing pros, the key is to connect with the right buyers at the right time. We talked to sales and marketing pros — consultants with clients across the country and the managers who...
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Next year, for the first time, it’s expected that more consumers will access the Internet using a mobile device than a traditional desktop or laptop computer. The proliferation of smart phones like the iPhone and Droid — combined with the...
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In the latest installment of Professional Builder's House Review collaborative, four leading architects and designers present five narrow-lot housing solutions that address such critical elements as garage placement, the value of side yards, and...
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As demand for new housing in established neighborhoods increases, home builders are finding ways to create marketable projects on smaller infill sites.
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If you think improved pricing is all you need to successfully restart a failed community, think again. Learn what the best professionals are doing to ensure success when entering a community that was abandoned by the previous builder.
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Home builders share their secrets to overcoming the most formidable obstacle to adopting Lean process and methods — cultural inertia. Among the key ingredients for cultivating a Lean culture: always celebrate wins, conduct an honest assessment of...
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Neighborhood schools, ample garage space, walk-in-closets, and walking/biking paths are among the community and home features most desired by first-time buyers, according to a survey of Professional Builder readers. Other desirable home...
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Having a clear strategic vision, demanding accountability, and performing as both a leader and manager are vital to taking charge of a new-home sales organization, writes sales management and training expert Bob Schultz.
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News
The mortgage-interest deduction, a pillar of the nation’s long-held support for housing and the American Dream, is under assault, say NAHB observers who make it their full-time job to stay on top of the shifts in thinking in Washington. According to...
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