I think it resonates as being

Communicate Value

Your April story on Sunvek ("Selling the Difference") and communicating your firm's value was super. There are even some good lessons for PR people, too. I know communicating my value to potential customers is not my strong suit, either. The shoemaker's kids...?

Keep it up!

Margie Simon, Simon & Associates Public Relations, Minneapolis

First reaction to Professional Remodeler's new design is very favorable. I think it resonates as being more professional and remodeler-focused, thus speaks more directly to the remodeler. That is always a good thing.

Carroll Bogard, CGRA, Pella Corporation, Pella, Iowa

I was just looking at the March issue of Professional Remodeler and thoroughly enjoyed reading both the historic project story ("What's Old is New: A Little Girl's Dream House") and the story on ways to invigorate the ceiling ("What Have You Done for Your Ceilings Lately?"). The latter was of particular interest because I have a wallpaper client and the story mentioned wallpaper as one way to add interest to the "fifth wall." My client and I have been talking about ways to encourage contractors to use more wallcoverings in their projects.

Nancy Deptolla, Nancy Deptolla & Associates, Mequon, Wis.

Thank you for including the coverage on our company ("Market Leaders 2005," March 2005) in last month's issue. It's always nice to read about leaders in our industry, find commonalities and learn a few things to grow on. We'll enjoy the reprints.

Faith Watson, Schafer Builders Inc., Crystal Lake, Ill.

I just had the opportunity to leaf through the redesigned Professional Remodeler, and I am very impressed. The cover looks fabulous and the new content layout is extremely appealing. Good move. Looking forward to seeing what other changes come to pass as Mike Morris pointed out in "Editor's Notebook."

Awesome!

Katie Rask, Purdie Rogers, Seattle

The April 2005 article "Heat for the Feet" provided inaccurate pricing data for Warmboard Inc.'s dual-function radiant subfloor panels. The $10 to $15 per square foot range mentioned covers the average cost of a complete, professionally installed radiant floor system that includes Warmboard's dual-function panels. We regret the error.

The photograph of N. Claiborne Porter on page 20 of the April 2005 issue was taken by Chris Arend Photography, and the photograph of Scott McCollum on page 21 was taken by John T. Wong. We regret the omission of these photography credits.