Abstract:
Every remodeling company needs to tout its green products and services, even an organization with as strong a green reputation as Neil Kelly Co.
Publication Date:
Fri, 2008-10-31 19:00
Article Image:
Marketing to the environmentally conscious consumer in the Pacific Northwest is like trying to perform a magic show in front of an audience of magicians. With every company seemingly touting its green products and services, even an organization with as strong a green reputation as Neil Kelly Co.'s [1] needs to make its message as relevant and genuine as possible.
Kelly's greatest challenge is conveying this message in a compelling and effective way to the savvy and increasingly skeptical homeowner in the Portland, Eugene and Bend, Ore., markets it serves. We think they've succeeded.
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