Whirlpool®

The Inside Advantage™. How Whirlpool Corporation supports building professionals.

As a building professional, when you build with Whirlpool Corporation, you benefit from a unique program designed to support you. The Inside Advantage™. This unique program offers support in a number of ways including: powerful brands that consumers know and trust; innovative products that provide excellent efficiency and performance; consumer insight that means Whirlpool Corporation products and programs will make your homes more appealing; and targeted services that can help you grow your business.

Powerful Brands
It's no secret — consumers feel more comfortable buying from the brands they know and trust. Whirlpool Corporation has delivered some of the most trusted brands in the country for the past 92 years — brands consumers recognize for quality, reliability and efficiency.

There's a brand for every type of home, and every type of homeowner. There's Whirlpool® and Whirlpool Gold® brands for the Active Balancer, a busy homeowner who is looking for ways to be more productive, KitchenAid® brand for the Home Enthusiast who loves to cook and entertain, and Roper® brand for the value-minded and practical homeowner.

As you partner with Whirlpool Corporation, you have the opportunity to leverage brands by choosing the branded appliances that appeal to your homeowners. Best of all, you can get everything you need all from one company.

Innovative Products.
At Whirlpool Corporation, innovation is a way of life. And it shows, in Whirlpool® innovative products - products that connect with homebuyers in wonderful ways that distinguish your homes and make them the dream fulfilled for homebuyers.

Over the years, Whirlpool Corporation has received numerous design awards and been featured in industry-leading publications. Our best design practices support the Best in American Living Awards (BALA).

Today, Whirlpool Corporation's innovation can be seen in products such as Gladiator™ GarageWorks and in the Whirlpool® Family Studio, that enable you to differentiate yourself in your market.

Whirlpool Corporation also brings you first-in-its-category Whirlpool® brand innovations like the Duet® Fabric Care System, Calypso® Wash Motion, Polara™ Refrigerated Range and Personal Valet® Clothes Vitalizing System. KitchenAid has its share of innovations, too, with KitchenAid® briva™ In-sink Dishwasher, the KitchenAid™ Outdoor line and the new line of KitchenAid™ Stainless Steel Sinks.

So whether you design, build or remodel homes that appeal to first-time or custom luxury homeowners — or any home in between — you can count on Whirlpool Corporation to have the innovative products your customers want.

Consumer Insight
Nobody knows what consumers want better than Whirlpool Corporation. Through extensive research, Whirlpool not only knows what people want from their home appliances, but also how they feel about their homes. This information has been leveraged in the development of Whirlpool Corporation brands, products and programs.

As a result, Whirlpool has various brands to meet the unique needs of your different homeowner customers. You're able to appeal to the busy woman of the household, "The Active Balancer," with Whirlpool® brand appliances, which help her improve productivity with daily household tasks.

For the "Active Balancer" who appreciates increased functionality, you can offer Whirlpool Gold® brand — positioned similarly to Whirlpool® brand, but offering enhanced features.

For those homeowners who get job and satisfaction from cooking and entertaining — "The Home Enthusiasts" — you have KitchenAid® brand appliances with legendary performance.

And for the consumers who are pressed for time and appreciative of value - there are Roper® appliances.

Consumer Insight helps also bring you new systems like Family Studio and Gladiator™ GarageWorks.

Most important, this knowledge gives you the power to anticipate the latest trends. Whether it's changing lifestyles or shifts in buying patterns, you can leverage the power of this valuable consumer insight in your home designs to give you an advantage in the marketplace.

Targeted Services
You can also take advantage of the most complete range of Targeted Services available to building professionals. So you can deliver the best to your customers.

Whirlpool® Quality Express® service supports you with on-time, pre-close delivery and installation, the best in the industry. Whirlpool Pre-Buy Call Center takes care of pre-purchase inquiries from new homebuyers, while the Builder Assistance Line provides you with quick answers on product features, dimensions and more. And the Whirlpool Corporation Virtual Showroom makes it easy for your homeowners to view their appliance options online.

Come visit the new Insperience™ Studio. It's a place where you can experience the latest in Whirlpool® and KitchenAid® home appliances and be inspired with new design ideas and ways to profit with your model home and design showrooms.

Making sure you have the tools to succeed is also part of our commitment. That's why Whirlpool offers its Merchandising Book, which you can customize with the appliance packages and upgrades for your developments. Another is the www.insideadvantage.com [1] website designed exclusively for the trade to keep you up to date with the latest information.

Whirlpool Corporation makes it easy to interact and transact online with Whirlpool Web World, Partner Store and Partner Perks. And to take care of your ongoing needs, you can expect professional service with Whirlpool Customer Service Reps (CSRs) and dedicated local distributors (ACDs).

The Inside Advantage™. Only from Whirlpool Corporation. For more information, visit www.insideadvantage.com [1].