Publication Date:
Fri, 2004-11-19 03:25
Article Image:
Not so long ago, any home built off site in a factory quickly was dismissed as an inferior product. Not anymore. For the past four years, Genesis Homes has been persuading an ever-growing number of builders about the powerful advantages of off-site construction:
- Faster product turnover and speedier cash flows, thanks to dramatically shortened building cycle times of 90 days or less
- Fewer subcontractors, because most of their work is handled by Genesis Homes' well-trained, dedicated, year-round factory work force
- A wealth of innovative floor plans and award-winning designs - including the popular Genesis Americana Series - always geared to the local market's needs and tastes
- Most important of all, a construction process that strives for consistently high quality by combining innovative production materials and methods with rigorous internal controls and regular scrutiny by third-party inspectors
These advantages, coupled with Genesis Homes' commitment to the best brands and cutting-edge products, make off-site construction a superior value for a builder's customers and a superior opportunity for a builder’s business.
"Once builders see the entire Genesis package, they realize that not only will we cut their costs, boost their margins and make their professional lives less stressful, but we'll also free up resources so they can develop even more volume with far less investment," says Genesis vice president of marketing Kevin Flaherty. "In short, our customers are able to expand their businesses in ways they never imagined while making themselves more competitive in their markets."
