Publication Date:
Mon, 2004-10-25 17:31
Article Image:
PURPOSE
To determine who influences and purchases various products used in residential construction. Professional Builder's 2002 "Who Decides...?" Study
$1,000.00
METHODOLOGY
As part of Professional Builder's annual Brand Study, twelve different products used in residential construction were measured in terms of who influences and/or purchases these products.
The results are based on data gathered from the 2002 Brand Study plus trend data going back to 1998.
TABLE OF CONTENTS
- Appliances
- Bathroom Fixtures
- Cabinetry
- Countertop Materials
- Doors
- Faucets
- Flooring
- HVAC
- Roofing
- Siding
- Windows
