James Hardie®

But that's only part of the reason Hardiplank® from James Hardie Building Products was chosen for the NAHB Show Village home. Builders have now used James Hardie siding products on over 2.5 million homes across the United States. In fact, according to Professional Builder magazine, it's the most preferred and used brand of fiber-cement siding by builders.

Contributing to its success is the fact that fiber-cement technology is James Hardie's only focus. It's proprietary formulation and manufacturing processes are developed internally -- they're not purchased. With the only fiber-cement Research & Development center in North America, builders can be confident that James Hardie has the expertise to stand behind it's guarantee against rotting, cracking, warping and delaminating. Because James Hardie pioneered the technology, they benefit from the knowledge and strict testing standards of research professionals with over 20 years experience in fiber-cement technology.

This advantage also enables James Hardie to be the first to bring innovative, new products to market. Most recent technological breakthroughs include Harditrim® with HLD™ Technology - a lightweight, yet thicker exterior trim board, the ColorPlus™ Siding Collection utilizing a state-of-the-art finishing technology and EZ Line™ alignment technology that provides a quicker, straighter installation.

Whatever the architectural design, James Hardie has the product. In addition to Select Cedarmill© used on the Show Village home, the selection also includes Colonial Smooth® Colonial Roughsawn®, Beaded Lap, the new Rustic Cedar™ texture, as well as Shingleside® shingle products, trim, soffit and fascia.

Helping homes endure the rigors of decades, Hardiplank siding resists damage from rain, hail, salt air, flying debris and hurricane-force winds. The dimensional stability of the product prevents expansion and contraction, which causes paint to chip and crack in wood-based products. Therefore, homeowners can spend time enjoying their home instead of maintaining it.

Builders know they can count on James Hardie®, Mission Viejo, Calif., for the latest innovation in fiber-cement technology.

With its national Model Home Program available to qualifying builders, James Hardie works with the contractor to foster awareness and provide co-branding support in sales and other materials. In addition, it has one of the largest field sales forces in the industry, with over 100 sales representatives in 50 states. This sales force works with the builder to make certain they have the technical and other support they need to install James Hardie products, says Dan Tresch, National Sales Manager, New Construction.

"Time and time again, builders confirm their acceptance of James Hardie siding products. We will continue to provide the support and branding necessary to keep our brand in the forefront and our products specified the most," Tresch says.

In addition, James Hardie's leadership in technology and innovation has led to a host of new products based on fiber-cement technology. "Now, more than ever, the homeowner can enjoy the benefits of a 'full-wrap' James Hardie home," says Tresch.

For more information, please contact:
James Hardie Building Products
1-888-J-HARDIE (542-7343),
or browse the Web at www.jameshardie.com [1]