, the country’s leading for sale by owner real estate website, has opened access to its customers and invites real estate service providers and home improvement businesses to market their professional services to the website’s more than 50,000 daily visitors and active selling and buying community. The “Find a Pro” service connects real estate consumers with professionals in areas that are commonly sought by people who are engaged in the home selling or home buying process.
According to a study performed by Harvard University’s Joint Center for Housing Studies, homeowners spent $274 billion in home maintenance and home improvement projects in 2007. The study also found that new homeowners typically make improvements after they purchase a home and spend an average of 20-25 percent more on home projects than other households.
“Home sellers and buyers spend a significant amount of money before, during and after they move,” said Greg Healy, vice president of operations at ForSaleByOwner.com. “Our customers have asked for help and are an untapped market for home improvement professionals, as well as those in the title, home insurance and real estate law professions. Our new ‘Find a Pro’ service is an ideal way that these businesses can attract new customers and clients.”
ForSaleByOwner.com invites licensed companies and professionals in the following areas to advertise their services: architects and engineers, electricians, general contractors, home appraisers, home builders, home stagers, kitchen and bath renovations, mold inspectors, landscapers, mortgage providers, movers, painters, pest and termite control, plumbers, real estate attorneys, roofers, title and escrow companies, videographers, virtual tour companies, window and door replacement specialists, among other categories planned for the future.
The new “Find a Pro” service was launched in response to the growing need of ForSaleByOwner.com customers have a one-stop shop where they can locate experts in a wide array of areas. In addition to having a tab to the “Find a Pro” section prominently displayed on its website banner, ForSaleByOwner.com is also incorporating this new service in its customer outreach activities to generate more business activity for participating businesses.
Real estate businesses and home improvement service providers can visit http://www.forsalebyowner.com/pro/new
to learn more about the program and register as a participating provider.