2009 National Sales and Marketing Award: Miraval Plan 313 at Stapleton Court Homes, Denver

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Miraval Plan 313 at Stapleton Court Homes, Denver / Best Single Family Detached Home Priced $400,000 to $650,000
Builder: Infinity Home Collections, Denver
Architect: Woodley Architectural Group, Highlands Ranch, Colo.
Interior design: HRi Design, Littleton, Colo.
Number of units: 100
Price range of units: $624,000
Square footage of units: 2,846

Photo credit: Jeffrey Aron, Aron Photography

All 2,800 square foot homes are not equal. One may be valued at $150,000 while another goes for $500,000 — it all depends on your buyer profile and how you design and interpret that space for them.
For Miraval Plan 313, the target market was the move-down buyer.
"The objective was to make sense out of moving down in size or taking a home that was smaller than you might have anticipated but nicer than you ever dreamed," says David Steinke, marketing director for Infinity Home Collections. "We minimized room counts and capitalized on room quality.
Yet Plan 313 manages to include a large morning room, a butler's pantry, a formal dining room and a private study.
"We paid special attention to the rooms that matter, and we provided the finishes that were expected in much higher priced homes, custom homes, at a production price point.