A profile of 2009 National Sales and Marketing Gold Award Winner Five Lanterns at Pinehills, Plymouth, Mass.
Five Lanterns at Pinehills, Residence One, Plymouth, Mass., and The Ridge at Cintarosa, Scottsdale, Ariz. TIED / Best Interior Merchandising of a Model Priced over $1 million
Builder: The Green Company, Plymouth, Mass..
Architect: Scheurer Architects, Newport Beach, Calif.
Interior designer: Color Design Art, Culver City, Calif.
Merchandising cost per square foot: $46.89
Price of unit: $1,950,000
Square footage of unit: 3,753
Photo credit: Brian Vanden Brink, Rockport, Maine
The East and West coasts each have an architectural and design style that works well for their respective markets. Sometimes the two styles can combine to create something new and exciting.
"We attempted to bring the best of East and West into our design of the interiors and the outdoor living spaces," says Yolanda Landrum, vice president and creative director of Color Design Art, the merchandiser of Five Lanterns Plan 1. It's evident with the front courtyard, back deck and gazebo.
These homes have informal great room configurations, so Landrum took the interiors in a casual direction and anchored it with a rustic scrubbed oak floor on the main level. The color scheme is calming — pumpkin, taupe and cream — creating a great environment in which to enjoy the beauty of its surroundings.
"They keep in mind that we had a New England sensibility," says The Green Company Vice President, Marketing Director Dominique Sampson of CDA, a firm they've worked with many times before. "They totally get it. They understand and visualize the person who will be living in the home."
Intro: The 2009 National Sales and Marketing Award Gold Winners
|Site Point, Baltimore | Best Attached Community of the Year / Best Urban Sales Office / Best Brochure for a Community Priced over $1 million|
|Bridgeland, Cypress, Texas | Best Master Planned Community of the Year|
|The Trails at Brightwater, Huntington Beach, Calif. | Best Detached Community of the Year|
|Ritz-Carlton Residences Inner Harbor, Baltimore | Best Design for an Attached Community / Best Landscape Design|
|Miraval Plan 313 at Stapleton Court Homes, Denver | Best Single Family Detached Home Priced $400,000 to $650,000|
|Port 121 at Seabridge, Unit J, Oxnard, Calif. | Best Interior Merchandising of a Model Priced $400,000 to $650,000|
|Five Lanterns at Pinehills, Residence One, Plymouth, Mass., and The Ridge at Cintarosa, Scottsdale, Ariz. | TIED – Best Interior Merchandising of a Model Priced over $1 million|
|The Ridge at Cintarosa, Scottsdale, Ariz., and Five Lanterns at Pinehills, Residence One, Plymouth, Mass. | TIED – Best Interior Merchandising of a Model Priced over $1 million|
|Celebrate by Del Webb, Fredericksburg, Va. | Best brochure for a Community priced under $400,000 / Best Marketing Campaign for a Green Built Community|
|Giraffe Condos, Toronto | Best Overall Ad Campaign / Best Signage|
|1010 Midtown, Atlanta | Best Color Ad / Best Series of Related Print Ads|
|Simonini Builders Corporate Brochure | Best Corporate Brochure|
|MYC Condos, Toronto | Best Brochure for a Community priced $400,000 to $650,000|
|Artesana Rosewood Residence, San Miguel de Allende, Mexico | Best Black & White Ad|
|NXT at Windemere by the Lake, Toronto | Best Graphic Continuity|
|Shappell Matchmaker Campaign | Best Internet Marketing Campaign|
|'1' Hotel, Mammoth Lakes, Calif. | Best On the Boards Ad Campaign|
|Additional Gold Award Winners|
|Judges – 2009 National Sales Marketing Award|