Sales
Business sales advice, tips, and trends for professional home builders and remodelers
Forget everything you know about the active adult market. It’s probably all wrong, now that the baby boom generation is charging into that market...
Recognize that today’s buyers come into the sales office or models knowing much more about your company, your products and your competition than ever...
Builders who are looking to outsource their sales load rather than carrying the overhead of employing a staff and running a sales office may have a...
Humble or deluxe, the home’s heart is always the hearth - the kitchen.
Those boomers! They’re doing it again! Just as it has been through every other stage of their lives, they are reinventing retirement and laying out a...
It’s the current Holy Grail sought by volume home builders -- find products or services that can create an on-going revenue stream from the new homes...
A soaring seniors’ population, who will live longer, healthier lives, presents new opportuni-ties and challenges to the housing market.
Pulte Home Corporation is taking Pennsylvania realtors for a ride, and the realtors are loving it.
Think of home building’s cutting edge. Most people think of innovative design, alternative construction methods or smart land plans.
Making time to know the neighbors is a frequent casualty of today’s hectic, more frenetic pace of life.
