Marketing
Business marketing advice, trends, and tips for professional home builders and remodelers.
Now in year five of the worst housing market downturn since the Great Depression, most builders by now have faced monumental challenges to keep their...
The whole premise of pay-for-performance advertising is that you actually know what parts of your advertising are working. Even better, you only pay...
Just a few years ago simply being a “green remodeler” was enough to capture business from environmentally friendly homeowners. Not...
In order to negotiate successfully, custom builders need to educate their clients throughout the construction process — and remember to keep...
Remodelers not buying in to trend as quickly as others, study says
Bridget Brennan, an expert on female consumer behavior, talks about how to sell to that important demographic
Five years later, Professional Remodeler's 2005 Remodeler of the Year's diversified approach is paying dividends
All builders look for sales superstars, yet few companies are consistently able to make great sales hires. Here are 10 traits to look for when...
A growing number of builders are moving into the green homes business. But marketing and selling green brings a whole new set of challenges for...
