Marketing
Business marketing advice, trends, and tips for professional home builders and remodelers.
Even in this economy, there are builders in all markets producing good numbers. Management and sales expert Bob Schultz sheds some light on their...
IBM, GE, and American Express are among the Fortune 500 companies that have implemented “voice of the customer” programs to help create a customer-...
Though counterintuitive in today’s market, a new pricing study from McKinsey & Co. suggests that a modest price increase on a cost-per-square...
Where does price really stand in the psyche of the average home shopper? Not where you would think, according to a recently concluded study of nearly...
IBM, GE, and American Express are among the Fortune 500 companies that have implemented “voice of the customer” programs. Find out how VOC can help...
Efficiency, return on investment keys to making sustainable remodeling work for homeowners
While the housing market outlook may look bleak on a national level, there are countless success stories of builders that are succeeding in the...
Every step in the process of selling a house has its challenges, but perhaps none is more frustrating than having the appraisal on a house come in...
Instead of price chasing the competition, Wathen-Castanos reinvents itself as a high-performance, green builder to grow during the market’s ‘darkest...
For Lancaster, Pa.-based Charter Homes & Neighborhoods, customer satisfaction is more than great service and warranty — it’s about making the...
