Marketing

Business marketing advice, trends, and tips for professional home builders and remodelers.
NAHB sees challenge to mortgage-interest deduction ahead
The mortgage-interest deduction, a pillar of the nation’s long-held support for housing and the American Dream, is under assault, say NAHB observers...
Measurement techniques for Lean building
Lean implementation requires a new mindset when it comes to measurement of the design and building process. What builders measure, and how, can make...
7 down payment assistance programs that make home buying easier
Mortgage rates are low and home prices aren’t showing signs of going up anytime soon. And now state and local governments are stepping in to help...
‘Socialnomics’ author Erik Qualman on how social media is shaping the future
How remodelers are successfully leveraging social media and the Web
Custom Builder survey defines the demographics of the custom-home market
New research by Custom Builder magazine provides insights into client profiles, home specifications, and top business challenges. Among the findings...
Last month, the U.S. Census Bureau released the first batch of the freshly collected 2010 census data of the nation. The big news so far: The...
This past September, we wrote extensively about the state of builder and buyer financing, which no doubt is one of the most-difficult challenges home...
When this magazine was launched as Practical Builder in the spring of 1936, the outlook for Americans and the rest of the world was far bleaker than...
35 moneymaking ideas for 2011
Sure, the past five years have been chaotic and the prospects for 2011 don’t exactly look entirely sunny. But there are plenty of builders and...
 

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