Marketing
Business marketing advice, trends, and tips for professional home builders and remodelers.
In today’s remodeling market, leveraging past clients for new business is more important than ever. Professional Remodeler’s Tom Swartz talked to...
Effectively capturing digital leads takes a solid plan
Professional Builder sat down with Meritage Homes CEO Steven J. Hilton to discuss the builder's net-zero offering, selling green homes, hot markets,...
CertainTeed Insulation has introduced three new online tools to help building professionals better market efficiency improvements to homeowners.
Zillow has teamed up with home builders like Beazer and Pulte to revolutionize the new construction home search, according to Zillow.com. Previously...
People tend to find evidence to support their existing beliefs, and ignore
evidence that goes against them
The Internet has revolutionized the way customers work with Realtors. Yet most builders have yet to alter their Realtor programs. New-home sales...
Plenty of consumers are shopping around for new homes, but they believe they can’t buy until they sell. New-home sales and marketing guru Bob Schultz...
Traditional methods still rule, but websites, social media quickly catching on with remodelers, survey says
New twists on standard market research methods help builders spot opportunities and more effectively pinpoint buyer groups.
