Marketing
Business marketing advice, trends, and tips for professional home builders and remodelers.
Here's a look at some of the incentives that builders are using to boost sales in the slow housing market.
Today's customers pay attention to how they are treated and remember the experience they have while working with a sales associate. To a...
With rising interest rates and a softening market, many builders face high cancellation rates as customers reconsider and or walk away from their...
With energy prices on the rise, buyers are increasingly attracted to the notion of high-performance homes. Find out what you need to know in...
Inspiration in a nutshell. Here are the results of the Housewarming Gift Contest that Professional Builder held for its readers back in July. The...
The Estridge Companies in mid-February unveiled a design studio and corporate headquarters in an unusual place — a mall — giving the...
In this second installment of Professional Remodeler's two-part series on sales and marketing strategies for increasing local market share, we...
FIRST OF A TWO-PART SERIES In this first installment of Professional Remodeler's two-part series on sales and marketing strategies for increasing...
Referrals are the bread and butter of the remodeling business, but not all referral leads are created equal. Whether a prospective client finds a...
