Marketing
Business marketing advice, trends, and tips for professional home builders and remodelers.
Choosing the right color for a model living room or an entire development entails more than just flipping through paint swatches. Color consultants...
While visiting home builder sales associates in almost every part of the country, it was surprising to find that the salespeople were still...
There's only so much a job interview can tell you about a prospective hire. "People can tell me whatever they think I want to hear when I...
If you attend the International Builders Show (IBS) in Orlando, Fla., expect to see lean, hungry builders prowling the exhibits for sales-related...
An online concierge named Kim takes center screen when online visitors arrive at the Web site for Tampa, Fla.-based home builder Smith Family Homes....
Terri King, Co-Owner, Blue Canyon Construction Located in Seattle, Blue Canyon Construction is a remodeling firm and custom home builder. In business...
Ever heard the adage, "If you wrestle with a pig, you'll only end up getting muddy. And that's something the pig likes." It relates...
Understanding what customers already know and what made them visit is the key kickoff to a great sales presentation.
When people are actually thinking about buying a home, they are driven by the details of how it will impact their family budget and lifestyle and...
It has been more than seven years since we last had a buyers market for resale homes, so it is not surprising that many new-home sales professionals...
