Marketing
Business marketing advice, trends, and tips for professional home builders and remodelers.
Homebuyers are turning to the Internet more than ever to research their new home. Here’s how custom home builders can best position their firm'...
An often-summarized Aristotle quote reads: "What we hear, we forget. What we see, we remember. And what we do, we understand." Although...
The gold winners from the 2007 National Sales and Marketing Awards demonstrate that a cool sales environment doesn't need to put a halt to design...
Sales and marketing professionals take it on the chin day-in and day-out - esteemed when they sell, sometimes derided when the numbers aren’t...
Builders with a stagnant sales strategy who seldom review their product are headed for trouble. As the housing economy and target customers change,...
Your strategic marketing plan begins with becoming very clear about what you are selling and what your unique selling proposition (USP) is. To have a...
It is vital for builders to determine how to best use Internet search engines and their Web site to stand out in the crowd. Here are ideas on how to...
Last year was a good one for remodelers, as Professional Remodeler's Business Results Survey found the highest average volume and profits in the...
If your Web site is easy to navigate, has current, up-to-date information and you get multiple e-mail leads each day, you might feel good about it....
Despite the avalanche of bad press about housing, it's still possible for builders — even small ones-— to generate good news....
