Marketing
Business marketing advice, trends, and tips for professional home builders and remodelers.
Whatever path builders take to successful design centers, the result is customers who enjoy the selection process and typically spend 10 to 20...
The awards program, known as “The Nationals,” rewards professional excellence in residential product design, marketing, interior...
Most people wait to sell a home until they’ve built a new one. Our new-home sales specialist tells you why you shouldn’t wait to advise...
Building green homes is growing in popularity. Six homebuilders share how their marketing efforts differentiated them from other builders.
Talk with most sales professionals today and the conversation sooner or later turns to the glory days of new home sales. They complain of customers...
Here's an exercise for your next sales meeting: Ask everyone to take out a piece of paper they can use to write a sentence. Have them jot down the...
Misrepresenting your product is a giant risk for home builders. John Rymer explains how to avoid the risk.
Merillat interviews consumers to reveal key insights into homeowners' attitudes and decision-making processes. Information can be valuable to...
Differentiating in terms of your customer's experience is the easiest, quickest, most effective and budget-friendly way to make more sales. All you...
The importance of a good attitude goes beyond management; a homebuilders sales staff needs to have one, too. Columnist John Rymer details the right...
