Marketing
Business marketing advice, trends, and tips for professional home builders and remodelers.
First-time homebuyers offer a blank slate for homebuilders. Customer Satisfaction expert Paul Cardis explains how you can turn these buyers into...
Professional Builder columnist John Rymer explains why homebuyers’ values should be at the top of every homebuilder’s sales staff’s...
Homebuilders have the opportunity to streamline and accelerate the sales process with today’s advanced customer relationship management systems.
You can no longer afford to be aloof when closing a sale. Professional Builder columnist John Rymer explains why building rapport is essential to the...
Market research is an invaluable tool for homebuilders as they plan new communities. But if builders overlook key variables in the marketplace or...
New home sales consultant Gian Hasbrock says that the way to win during these seemingly dark hours of the housing industry is to keep a positive...
In our first installment of the Professional Builder marketing critique, marketing and advertising experts weigh in on Charlotte, N.C.’s...
You face hard decisions every day in every aspect of your job. When it comes to the contingency objection, it’s enough to make a person insane...
Don’t ignore your female homebuyer; she’s the one making the decisions. Female homebuyers are more independent and sophisticated than...
Rick Heaston reminds homebuilders to pay attention to their own perspective and that of their customers when building a sales strategy.
