Marketing
Business marketing advice, trends, and tips for professional home builders and remodelers.
Networking is the key to visibility and increasing your circle of friends
Here are the sales tactics home builders need to move buyers out of those contingent contracts — that often fall out — into binding...
As builders vie for a piece of a shrinking pie, the old forms of marketing are less effective. Guerrilla marketing tactics — originally...
Learn the priorities general real-estate agents use when selecting which new-home community to show.
Builders with communities that have homeowner associations face unique challenges and risks. Here are best practices and resources for home...
New home marketing guru Stan Kates debates Professional Builder columnist and marketing consultant John Rymer on the question of whether Web-based...
Learn which sales strategy works best for you in the remodeling market.
It's time for planning, setting up annual goals and evaluating your performance from the previous year. With the real-estate industry being as slow...
As you know, marketing is a key component of any successful remodeling business. The key to effective marketing is identifying which marketing...
