Marketing
Business marketing advice, trends, and tips for professional home builders and remodelers.
One builder offers tips to running a successful home auction.
Learn to turn the perks and services you offer from price tags to benefits in your home buyers’ eyes.
Smart homebuilders are already offering programs to get credit-challenged customers qualified.
One-fifth of home buyers are single women, yet this market has been largely ignored by builders. Here’s how to get noticed.
Remodelers need to be consistent in their branding and marketing to gain trust from their clients.
John Rymer offers a list of 2008 dos and don’ts to get the homebuilding sales follow-up right.
These five metro areas show signs of a quicker recovery and good long-term growth.
A community developer is using a mix of targeted advertising, direct mail, group presentations and guided tours to promote a green live/work project...
Matt Belcher, president and founder of Belcher Homes, offers his home page to be critiqued by a panel of marketing experts.
Homebuilders’ future success will depend largely on how well they’ve maintained their brands at the local level. Here's what you can do...
