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Building Green in a Black and White World-- Chapter 5
The following is an exerpt from the book Building Green in a Black and White World. Section 3; Chapter 5; Index
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Index of Chapter 5: Marketing Strategies |
This chapter gives you specific information on how to market green. Marketing benefits--not the features--sells homes. Working in the best interests of the whole community helps develop sales allies. Each section includes examples of what has worked for other builders.
- Marketing Strategies Introduction
- Community Relations - Unwanted growth and urban sprawl is often blamed on builders. Incorporating green features into homes and developments is a good way to improve a builder's image in the community.
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Media Relations - Green building is newsworthy. Getting the news media on your doorstep is the trick.
- Brochures - Seeing is believing! Brochures offer a chance to display photos of your past jobs and allow you to express intangibles such as your company's values.
- Marketing Strategies - Learn key questions to ask as you decide how to approach your market.
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Building Green in a Black and White World
by David Robert Johnston
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