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Building Green in a Black and White World-- Chapter 4

The following is an exerpt from the book Building Green in a Black and White World. Section 2; Chapter 4; Index

David Ritchey Johnston
January 1, 1900
HousingZone

Index of Chapter 4: Creating a Green Company

Using green products is only the first step. Integrating green into your whole organization is the best way to sustain your effort and capture the market. From design to punch-out, all the employees and trades contractors need to "buy-in" to the idea for the effort to be successful.

Creating a Green Company Introduction
Creating a Vision - Determine the impact you want your company to make. Share your vision and ask for feedback..
- Buy-in and Implementation
- Building Your Company for the Long Run
Design - Green design is more than adding energy efficient features. Through an integrated design approach it incorporates the home into the larger ecosystem.
- Phases of an Integrated Design Process
Aligning Employees’ Jobs with Green Building - From superintendents to trades contractors to the sales team, communicate to your employees how green building benefits them.

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Building Green in a Black and White World
by David Robert Johnston

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