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Section 1; Chapter 2; Part 4; Chapter Two Conclusions
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What conclusions can we draw from this information?
Make green solutions clear to your customers. Many Americans are increasingly concerned about their lack of control over the pollutants they breathe. The products you choose for the interiors of their homes can give them confidence in the health of their home environment. These products can help prevent various respiratory problems in adults and children.
Not all movements toward sustainability require lifestyle changes. Installing water-efficient appliances in your homes will give your buyers the conveniences they are accustomed to, save them money in the long run, and also conserve one of our most precious resources.
As a builder, you are in a powerful position to influence the trends of environmental degradation. You can choose to use only sustainably-harvested lumber. Home Depot has made the commitment to sell only such lumber. Or, for example, every day in the U.S. more energy flows out of our windows and is lost than is brought in on the Alaska pipeline.18 By simply specifying Low-E windows with a higher R-value, you are essentially creating energy. In turn, you reduce the quantity of greenhouse gasses entering the atmosphere because the home will require less energy for heating. Realizing that constructing the average home results in three to five tons of waste, you can be overwhelmed, or you can see this as an opportunity to recycle job-site waste. Your efforts to reduce, reuse, and recycle could have notable effects on the space available at your local landfill, lessen the strain on natural resources, and reduce your costs.
In order to transition into a practice of building green, one of the primary changes we as builders need to make is to change our perspective from the short term to the long term. We need to consider the ramifications of our choices into the future.
The choice of green material selection requires many considerations that have to be driven by good business sense. How many substitutions can you incorporate and still stay competitive? How will green improve your sales and marketing? Can each decision you make be a win-win for your buyers and your business?
In essence, every decision you make about what materials you use either leads toward a more sustainable future or decreases the opportunities for future generations to live lifestyles that we have come to take for granted.
Moving toward sustainable development is a process that involves new ways of thinking and building. Yet the question is not really how to become more sustainable--the knowledge and technology exist to guide us in the appropriate actions to take. The question is when?
Now that you are more aware of what green building is, take a look at Section 2 - Becoming a Green Builder, which shows you how to become a green builder step-by-step.
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Return to Table of Contents
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Building Green in a
Black and White World
by David Robert Johnston
Also See:
I. What is Green Building Introduction
II. Environmental Issues that Create the Market for Green Buildings
III. The Effect of Building Green on the Construction Process
IV. Conclusion
© 2008, Reed Business Information, a division of Reed Elsevier Inc. All Rights Reserved.

