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Building Green in a Black and White World--Chapter 2

The following is an exerpt from the book Building Green in a Black and White World.
Section 1; Chapter 2; Part 2; Environmental Issues That Create the Market for Green Buildings

David Ritchey Johnston
January 1, 1900
HousingZone

Environmental Issues That Create the Market for Green Buildings

Your customer is being bombarded with environmental information on a daily basis. The issues covered in this chapter are not to convince you that your customer is right or wrong. It is intended to provide a basis for communication about issues of increasing importance to your prospective buyers. Considering the controversy of many environmental issues, there are few areas where the data is black and white. But if the customer is always right, it is important to know what they are thinking in order to sell them the green features of your house.

Primary Features of Green Buildings

Energy Efficiency

Indoor Air Quality

Resource Conservation

Water Use

Because green building is relatively new in the market place, many mainstream builders are not even aware of the many alternatives that this approach to construction provides. Just as the energy crisis of the late ‘70s created a market for innovative energy conserving products, the following environmental issues are creating the market for green homes.

Continue to Energy Efficiency

Would you like to purchase this book?

Building Green in a Black and White World
by David Robert Johnston

Also See:

I. What is Green Building Introduction

II. Environmental Issues that Create the Market for Green Buildings

III. The Effect of Building Green on the Construction Process

IV. Conclusion

V. Table of Contents

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