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Building Green in a Black and White World--Chapter 2
The following is an exerpt from the book Building Green in a Black and White World.
Section 1; Chapter 2; Part 2; Environmental Issues That Create the Market for Green Buildings

David Ritchey Johnston
January 1, 1900
HousingZone

Environmental Issues That Create the Market for Green Buildings


Your customer is being bombarded with environmental information on a daily basis. The issues covered in this chapter are not to convince you that your customer is right or wrong. It is intended to provide a basis for communication about issues of increasing importance to your prospective buyers. Considering the controversy of many environmental issues, there are few areas where the data is black and white. But if the customer is always right, it is important to know what they are thinking in order to sell them the green features of your house.

Primary Features of Green Buildings
  • Energy Efficiency
  • Indoor Air Quality
  • Resource Conservation
  • Water Use
    • Because green building is relatively new in the market place, many mainstream builders are not even aware of the many alternatives that this approach to construction provides. Just as the energy crisis of the late ‘70s created a market for innovative energy conserving products, the following environmental issues are creating the market for green homes.

    Continue to Energy Efficiency


    Would you like to purchase this book?

    Building GreenBuilding Green in a Black and White World
    by David Robert Johnston

    Also See:

    I. What is Green Building Introduction

    II. Environmental Issues that Create the Market for Green Buildings

    III. The Effect of Building Green on the Construction Process

    IV. Conclusion

    V. Table of Contents


    © 2008, Reed Business Information, a division of Reed Elsevier Inc. All Rights Reserved.
     

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