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Building Green in a Black and White World--Chapter 1
The following is an exerpt from the book Building Green in a Black and White World.
Section 1;Chapter 1 Index
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Index of Chapter 1: Building Green in a Black and White World |
This chapter brings together current market research relevant to green building.
- Building Green Introduction
- Knowing Your Market - Demographic studies of consumers show the connections between environmental concern and consumer behavior.
- Trends Related to Green Building - Consumer surveys show mounting interest in the benefits of living in green homes and professional surveys reveal increased emphasis on green building by architects and builders.
- Marketing Suggestions Based on Current Consumer Behavior - The information from this chapter's surveys can enhance
your marketing efforts.
- Conducting Your Own Market Research - Researching your local market is not only critical, but it is easier than you
might imagine.
- Conclusion
Would you like to purchase this book?
Building Green in a Black and White World
by David Robert Johnston
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