New Home Marketing
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Builder of the Year report...
Arguably better than any of the Giant builders, Toll Brothers built a business that was ready to absorb and pivot from the historic downturn to a new market.
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Best-in-class customer...
Award-winning builders share their process for making happy customers.
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Infographic: What consumers...
A recent survey of consumers by Builder Homesite illustrates the top three considerations shared by home shoppers across the country. The organization put together this colorful infographic to...
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Is social media critical to...
As consumers flock to sites like Facebook, Twitter, and Pinterest, more builders are using these tools to reach potential buyers. But is social media a must-use tool in new-home marketing?
Arguably better than any of the Giant builders, Toll Brothers built a business that was ready to absorb and pivot from the historic downturn to a new market.
Most Recent in News New Home Marketing
The ranks of LEED certified homes would grow faster if builders appealed more to homeowner’s desire to save money on utilities, says Paul Fisette, a sustainable building expert at the University...
The pace of housing starts in March tipped a milestone, posting an annual rate of 1.04 million units, an increase of 7 percent from February and up 47 percent from a year earlier.
A Florida House bill that says state agencies should decide on a project-by-project basis which green certification standards are used on state construction passed a subcommittee vote 12-1.
Latest New Home Marketing
The two trophies most builder sales operations covet are more qualified traffic and more sales. An often-overlooked way to attain both is a well-thought-out and executed participation program for...
In home building, the customer is rarely right. Wow, I bet you didn’t think you would see that statement coming from a customer satisfaction expert; but it is true, and here is why.
After standing pat with its flagship energy program for the first 10 years, the U.S. Environmental Protection Agency revamped the thresholds for Energy Star-backed new homes twice in the last half...
The most prevalent trends in bathroom design for 2012 and 2013 are centered on better use of floor space, more storage, and amenities that rival those of an upscale resort or spa.
Although the idea of a great room has been around for many years, the design and definition have both evolved.
New-home sales expert Bob Schultz offers proven tactics for increasing high-margin sales revenue through options and upgrades.
Even the hottest-selling plans from a few years ago need updating to match the current trends in residential design. Professional Builder’s House Review team demonstrates how to...
Arguably better than any of the Giant builders, Toll Brothers built a business that was ready to absorb and pivot from the historic downturn to a new market.
Professional Builder’s House Review design team offers six infill housing design concepts.
Designs that were popular during the housing boom will probably need some fine-tuning to make them appeal to the current market. By updating plans, builders can also trim the fat and save money....
