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New world of marketing mixes traditional and cutting edge
Website, signage most effective
Websites are not only the most popular marketing methods — they’re the most effective, too, according to those remodelers that have them.
Half of remodelers said their website was very effective in driving business and 87 percent said it was at least somewhat effective. Jobsite and truck signs have been effective for 83 percent of remodelers, and very effective for 33 percent. Networking was also an important source of business – proving effective for 75 percent of remodelers.
Social media (54 percent) and print advertising (53 percent) were the only other marketing tactics that more than half of remodelers have found to be good sources of business. (Although home shows/parades weren’t far behind at 48 percent).
Billboards and telemarketing were the least effective marketing methods, with only 2 percent of remodelers finding those two be very effective, and 10 percent (billboards) and 7 percent (telemarketing) finding them to be effective at all in creating business.
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