Pulte introduces iPad app

The home builder Pulte is launching a new iPad application geared toward home buyers, according to a press release. The new tool captures individual consumer preferences and shows home configurations in real time.

The combination of the iPad and application make it now possible to capture consumer choices and "build" their home electronically from any location –– while walking in a model or even at a future home site, said Deborah Meyer, chief marketing officer for PulteGroup.

The iPad app shows a home as the prospective homebuyer would like to use the space. For example, the buyer can customize and view a flexible space in the home as a design studio or homework area, or tailor a loft or extra room to be a kids' play space, office or media room. It can also show different options or upgrades that a buyer wants to visualize – such as cabinets with a different color finish in the kitchen.

A built-in mortgage calculator allows the consumer to tabulate the total cost of the home and show an estimated monthly payment as they make changes. Buyers can also use an interactive map to tap on points of interest near the community and visit websites with detailed information.

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