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Issue Contents

May 2009

Column

Do home builders know their online audience's behavior?
Home builders have a lot to gain by implementing Web 2.0 tactics — from blogging about neighborhood developments to posting video tours of model homes. But none of these efforts work if you don't understand your online audience.
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Our Giant 400 is Minus 50
For more than 40 years, Professional Builder has published the Annual List of Housing's Giants.  In recent years, the list has become more familiarly known as the Giant 400, because it lists the 400 largest home builders in the United States....
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Social Networking Skills for Home Builders
Twitter, Facebook, YouTube, LinkedIn. Are they a waste of time and energy, or are they a serious marketing tool in which early adapters are cashing in? Here is some insight.
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Feature

2009 Report on Housing's Giants: When Will The Housing Downturn End?
It's doubtful we'll hear any builders brag about their performance in the 2009 Annual Report of Housing's Giants. Most are losing money — even those on the rise in the rankings. Still, this report provides a fascinating snapshot of America's...
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European village concept hits just the right note with home buyers

Villebois in suburban Portland, Ore., is designed around a lively town center and features a variety of housing types.

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High Style Merchandising and Vignettes on a Budget
Home staging goes way beyond decorating; it is about creating a mood in the home. But how do you create that lived-in look with a skimpy budget? We ask the experts.
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What secrets shoppers know can help your new-home sales team

Home builders can use secret shop companies' discoveries to train their sales staff for peak performance.

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News

Cover Me: Roofing and Siding
A look at new roofing and siding products from CertainTeed, GAF-elk, KlipTech and Bellaforte
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Seal the Deal: Insulation and Housewrap
Insulation and housewrap products featured from Icynene, Fomo Products, Todol and Fi-Foil.
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Reference Library

Professional Remodeler's 2013 Market Leaders

Professional Remodeler’s annual Market Leaders list, which identifies the top...

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15 design trends for kitchens & baths

With demand for custom design, remodeling, and renovations at its highest level since 2005, ...

A 78-inch long, 36-inch high island outfitted with granite countertop and built-
Project Spotlight: Kitchen countered

Normandy Remodeling converts confined kitchen into sprawling galley.

5 bathroom design trends for 2013

Each year, the National Kitchen and Bath Association surveys its members to identify the latest...

6 kitchen design trends for 2013

Each year, the National Kitchen and Bath Association surveys its members to identify the latest...

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