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Issue Contents

May 2008

Column

Greed Steps Back In
Editorial Director Paul Deffenbaugh calls out the speculators.
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How to Get the Survey Right
Avid Ratings Co. CEO Paul Cardis offers tips for hiring a survey company that uses noninvasive tactics to generate meaningful homebuyer feedback.
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Modify your sales follow-up to close homebuyers
John Rymer offers a list of 2008 dos and don’ts to get the homebuilding sales follow-up right.
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Feature

5 Markets to Watch
These five metro areas show signs of a quicker recovery and good long-term growth.
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Giant 400: Land, Impairments Dog Public Home Builders

Impairments are no good for any builder, public or private.

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Giant 400: Rental Apartments Poised For Liftoff

In these dark times, the rental market shows that not everyone is down.

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Giant 400: Sun Cuts Clouds Over Manufactured Housing

Manufactured housing sees a glimmer of hope despite the site-built downturn.

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Giant 400: Where Are We Heading?

The only consensus on what housing's next decade will look like after the boom and bust 2000s is that it will be different from the past

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New Community Celebrates Area's Arts and Crafts Heritage
Homebuilder Chip Vaughan worked closely with planning officials and residents of Rose Valley, Pa., to ensure that his new community, Traymore, reflected the town’s legacy as an Arts and Crafts enclave.
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ProBuilder Product Report: Insulation & Housewrap
Wrap it up with these new insulation and housewrap products from Pactiv Greenguard, Fortifiber and more.
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ProBuilder Product Report: Roofing & Siding
Think outside the box with these new roofing and siding products from Timberline, Follansbee and more.
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Sound Retreat for this Year’s Giant 400

Professional Builder unveils 2008’s Giant 400.

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Ugly urban land? Think single-family homes
Four homebuilders share their experiences with single-family infill projects.
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News

Belcher Homes' Home Page Gets A Critique
Matt Belcher, president and founder of Belcher Homes, offers his home page to be critiqued by a panel of marketing experts.
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Colorado Town Catches New Urbanist Wave
Buena Vista, Colo. is home to a new 400-home New Urbanist community called South Main.
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Green Live/Work Units Sell Slowly But Surely
A community developer is using a mix of targeted advertising, direct mail, group presentations and guided tours to promote a green live/work project in northern California.
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Homebuilder's foundation uses micro loans to empower poor abroad
Through Hope International, U.S. homebuilders build and sell homes with donated or discounted materials and labor, and the proceeds go toward loans that make a huge impact on quality of life.
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Keep your eye on the data
Chuck Shinn's tips on how to detect that the turnaround is coming.
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Number Crunch: May 2008
What do 50,000 beer cans and home building have in common? Read on to find out.
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Reference Library

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