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Issue Contents

February 2008

Column

Marketing in a Down Cycle: Back to Basics
It's time for planning, setting up annual goals and evaluating your performance from the previous year. With the real-estate industry being as slow as it is and the fact it's nearly impossible to sell a home for top dollar unless it's in pristine...
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Sales Training: The Best Move I Ever Made
Learn which sales strategy works best for you in the remodeling market.
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Tailor Your Marketing to Your Needs
As you know, marketing is a key component of any successful remodeling business. The key to effective marketing is identifying which marketing activities best support your business.
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The Lowdown on Low-E
Low-E and Energy Star window information for remodeling projects
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Trade Secrets

Trade secrets from the remodeling industry

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We are All Influential People
I love history. Always have. Most of my favorite kinds of books tend to be about prehistoric times, ancient civilizations, early explorers and historical figures. That's probably why I was so drawn to the topic of this month's cover story, "10...
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Feature

11 Most Influential in Remodeling Industry

As long as there have been homes, there's been remodeling. So when the staff of Professional Remodeler sat down to pick the 10 most influential people in the history of remodeling, we knew it wouldn't be an easy task. From dozens of ideas, we,...

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A Welcome Addition
The right materials, detailing and architectural scale create a seamless 2,000-square-foot addition
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February ProRemodeler 2008 Product Preview
New products for the remodeling industry, including countertops, surfaces, doors and garage doors
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How to Economy-Proof Your Business
These are trying times in the housing industry. The economy is pinching everyone — remodelers included. Sales are down, gas prices are up, and you are stuck in between. It's time to examine your business from the inside out — and the...
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Out of the Office

After almost 30 years in business, most companies have settled in to one of two modes: a growth model with a president or CEO who is putting in 60 or more hours a week or a comfortable, stable stage where the chief has greatly reduced his...

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Remodeling/Restoring a Vacation Cottage
Referrals are important for any remodeler, but for Pete Olson they hold special weight. Why? Because 80 percent of his clients don't live in or anywhere near town, so they rely heavily on any recommendations they can get their hands on. Olson's...
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QA

Keeping up with Home Technology

Home technology is no longer a future concept; we use it now. So how does a remodeling firm handle this technology: in-house techies or outsourced to technology gurus? Remodelers Harry Poehlmann and David Pekel discuss their strategy for coping...

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