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Issue Contents

November 2007

Column

Confidence is a Must to Attract and Sell to Homebuyers
Homebuyers won’t bite if they aren’t certain. Professional Builder columnist John Rymer explains how homeubilders have to build their sales team’s confidence if they want homes to sell homes.
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Home Builder Tips for Enduring Layoffs
Layoffs are inevitable in struggling industries. Professional Builder’s HR columnist Rodney Hall offers tips for how to handle downsizing.
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How Homebuilders Can Handle Their Fear
Homebuilders who are afraid of the economy have a lot to lose. Professional Builder columnist Chuck Shinn lists questions builders should ask themselves and underscores why it’s critical to stay focused and motivated during a downturn.
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Satisfaction Power
It's amazing what happens when you're not watching. From 2001 to 2005, I worked on a business start-up in the housing industry.
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Feature

'It's Included' Goes A Long Way
Meridian Homes' philosophy puts the customers first. Read on to find out how it works.
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10 Building Obstacles to Finished Basements and How to Avoid Them

Lower-level living is a lifestyle homebuilders are charged with creating. But what happens when that lower level throws obstacles your way? We’ve identified 10 pitfalls to basement construction and finished them off with building best practices...

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100% Ready to Go
Engle Homes Orlando delivers 100 percent every time. Read on to learn about their strategies.
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2007 Market Focus: Atlanta
Avid Awards presented by Professional Builder goes to Atlanta.
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A Three-Builder Approach
Ruiz Homes figured out what quality means to them. Read on to see how they implemented it.
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Better than the Warranty
The Green Company values its customers. The company doesn't see an ending when the customer closes on their new home; they see a beginning.
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Condo/Townhouse Hybrid Tempts City Lovers in San Jose
Home buyers love the location of this San Jose condominium project: close to public transportation, parks, restaurants, museums and other urban attractions. They’re also sold on the floor plans, which combine elements of condominium flats and...
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Permeable Paving a Good Option for Green Homebuilding
An overview of permeable paving – when it’s appropriate and why.
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ProBuilder Product Report: Appliances
Check out these appliances from Viking, Bosch and more
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ProBuilder Product Report: New Products
Check out the latest from Sterling/Kohler, Georgia-Pacific and more
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ProBuilder Product Report: Tools
There's nothing like the feel of a new tool in your hand. Check out these tools from Ryobi, Ridgid and more
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Products for the Lower Level
Check out these products from Meyda, L&M and more
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Project Partnership
Touchstone Homes is more than just talk. They deliver.
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Quality Measured
Centex Homes focuses on delivering complete homes.
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Signature Service
John Wieland Homes & Neighborhoods excel in the Atlanta region.
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The True Value of Loyalty
These Avid Award winners share a common characteristic. Read on to find out what it is.
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Too Much Power?
They got home builders to start thinking about customer satisfaction. But who is listening to J.D. Power now?
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Warm All Over
There's a lot of information about insulation out there and even more confusion. Read on to find out the differences between certain insulations.
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