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Issue Contents

February 2007

Column

Fine-Tune Your Marketing Plan
Your strategic marketing plan begins with becoming very clear about what you are selling and what your unique selling proposition (USP) is. To have a successful business, you will need to put a marketing plan in place to generate quality leads to...
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It's Gut-Check Time
If you're bringing in more than $2 million a year and your business is in good shape financially, stop what you're doing and pay attention to what I'm about to say. Now is the time to consider ramping up your business and grabbing more...
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Feature

Adding Up Instead of Out
The owners of this 1930s Washington, D.C., house loved their home, their neighborhood and their yard. But they also needed more room for their growing household as they transitioned from a couple living alone to a family with two young children....
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February 2007 Product Preview
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Growth Market
Last year was a good one for remodelers, as Professional Remodeler's Business Results Survey found the highest average volume and profits in the survey's history. The average company in our exclusive industry survey has now been in business...
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Plumbing's Next Generation
Plumbing can be a major hassle for professional remodelers. Pipes take up space and limit where walls can go and which walls can come down. It also can take days for a plumber to reroute conventional piping. Some of these systems leave little room...
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News

Back to Basics - A Sunroom Addition
Owners of this french country home were not pleased with their less-than-thoughtful existing sunroom addition, which amounted to what SawHorse project manager John Patterson calls a "giant, cedar octagon plant room." It did not blend with...
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Hire with personality
There's only so much a job interview can tell you about a prospective hire. "People can tell me whatever they think I want to hear when I'm interviewing them," says David Heaney, president of Rockland Architecture and Rockland...
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Myths, Mistakes and Misinformation
Most of us learned the trades from watching others rather than formally being taught. Most of us learned business from old wives tales — stuff we heard at lunch, over a beer or during tirades from a previous boss. Well, guess what: most of...
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Organically Inclined - Kitchen Remodel
The clients, both organic cooks, wanted a kitchen for their Washington home that nourished their desire to create meals using homegrown ingredients. From a functional point of view, this required more space. Aesthetically, they wanted a look that...
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QA

The Value of Peer Groups
Who does a remodeler turn to when he runs into problems that keep the company from growing? It could be a CPA, attorney or therapist, or it could be a professional peer group that offers many resources and valuable expertise from fellow remodelers....
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