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Issue Contents

July 2012

Click here to read the July 2012 issue online (Digital Edition)

Feature

10 tips for getting your field quality in order

The recovering housing market has left many builders short-staffed, and field quality is suffering. Here are 10 best practices for improving field quality.

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15 great ideas from leaders in residential design

Architects and designers present their best design ideas for jump-starting home building

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4 key buyer types — and what they want in new-home design

Psychographic market research expert Brooke Warrick identifies the values, beliefs, and tendencies of four prominent buyer groups.

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5 design concepts to spark new-home sales

Professional Builder’s House Review collaborative presents five design solutions that can help production home builders sell more homes in the recovering market.

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Consumer research: Is design more important than price or location?

A survey of more than 20,000 recent home shoppers offers some surprising insights into the psyche of the modern-day buyer.

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Demographic trends: Who’s going to buy your next home?

Leading demographers say a major shift is occurring in the U.S. population, and home builders should take note.

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Special Report: Can design innovation jump-start home building?

Longtime marketer and home-building industry consultant John Martin has seen many housing cycles: good community development and design innovation, he says, have always been the path back. Can design innovation do it again?

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