Issue Contents

Abe Degnan, 35 President Degnan Design Builders, DeForest, Wis.

Ben Passyn, 36 Owner American Craftsman Construction, Easton, Md.

Brett Whitehead, 39 President Brandywine Homes, Irvine, Calif.

Brian Conaway, 37 President Conaway Homes, Whitehouse, Texas

Chad Tschetter, 37 VP, operations Ryland Homes, Houston

Craig Antonelli, 39 President Antonelli Construction, Antonelli Development, Antonelli Storage Facility, Fairport, N.Y.

Doug Griffith, 33 Purchasing manager Winchester Homes, Bethesda, Md.

Eric Drivdahl, 39 Senior project manager Gelotte Hommas Architecture, Bellevue, Wash.

George Davis, 38 President ProBuilt Homes, Mentor, Ohio

Jason Barbera, 35 Owner, general contractor Sweetwater Homes, Sweetwater Remodel Group, Culleoka, Tenn.

Understanding generational influences could be the difference between closing the sale and having potential buyers walk away. Here are some things you should know about how various generations make purchasing decisions, and negotiating strategies...

Home builders that adopt the total cost model to purchasing and operations are guaranteed to save in the long run. Here’s a roadmap for getting started.

After three consecutive years of record-low construction levels, the vigor of the recovery in housing now hinges on a return of demand. The lingering consequences of the recession and financial crisis, however, are thwarting a broader recovery. That...