For this month’s cover story, “Selling the Difference,” the Professional Remodeler Forum showcases various marketing tools – print collateral, Web sites, radio commercials and digital portfolios – that professional remodelers use to communicate their value and distinguish themselves from the competition.

See how professional remodelers market their expertise, experience, trustworthiness, customer service and quality commitment through the use of brochures, postcards and newsletters that “sell the difference.”

Click to See the Samples

Remodelers take to the airwaves with radio spots that lend credibility to their business and advertise the work they do to a broader audience.

Stephanie B. Zehna, marketing manager for Christian Roofing & Remodeling, says, “We sponsor the weather report and a nationally syndicated talk show in our market (Watkinsville, Ga.), and use radio to reinforce our solid reputation and long-standing presence in our community.”

These radio commercials capitalize on the credibility of a local consumer advocate as an endorser, as well as the familiar Father & Son jingle that radio and television audiences in the area (Troy, Mich.) have been hearing since 1981.

Transformation of a 1950's Ranch House into an EarthCraft House™: Icynene® was a cornerstone in this cost-effective remodeling project. The key elements in this feature home were to improve indoor air quality and increase energy efficiency.

This Old House® Unlocks its Doors for 25th Anniversary Designer Show House: Icynene® insulation and air barrier system helped rejuvenate this home to modern standards by delivering increased energy efficiency and improved indoor air quality. The dramatic transformation of this 1849 Greek Revival farmstead into a classic home with historical depth will provide renovation and design ideas for everyone from the simply curious to the industry insider.

Retrofit Without Sacrificing Retro Style: Icynene® injects high performance building technology into the 2003 model reMODEL project home to maximize energy efficiency while preserving its original architectural details.