Professional Builder's Internet Usage Study 2002

Research Objectives:
To determine the importance, potential importance and usage of the Internet in the residential construction industry.

Professional Builder's Internet Usage Study 2002
$1,000.00

Methodology:
In May 2002, questionnaires were mailed by Professional Builder magazine to a randomly selected sample of 5,000 readers.

A total of 419 usable surveys were returned for an overall response rate of 8.4%. A quarter was used as a response incentive.

TABLE OF CONTENTS

Respondent Profile

Summary of Findings

Frequency Internet is used for business reasons
Time spent on the Internet & how the Internet is accessed
Time of day Internet is used
Percent purchasing on the Internet
Items purchased on the Internet
Items that might be purchased on the Internet
Items that would never be purchased on the Internet
Ways Internet is used for business purposes
Types of web sites accessed
Value of the Internet as a tool for business & in the next 3 years
Advantages/disadvantages of using the Internet for business
How web sites are found
Reasons for returning to web sites
Frequency builders visit web sites when seeing ads in B-to-B magazines that interest them
Ways the web has affected builders' business
Types of information that are difficult to get on a web site
Percent having Internet connection at construction sites
Company web sites
Who built company web site
Items promoted on company web site
Frequency company web sites are updated
Types of information builders would pay for on-line
Functions being done on company computers
Usage of hand held computers/wireless communication
Interest in taking on-line education courses

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