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Tapping an Overlooked Homebuying Market: Single Women
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| Submitted by: | CHERYL LEE (CLDesignBuild@aol.com) 8/20/2008 10:16:34 AM PT |
| Location: | Yorkville, IL |
| Occupation: | Custom Home Builder |
Very interesting article. As a female architect and custom home builder that builds Energy Star homes, I like to think that most of these ideas could fit into many female based demographics. I also like to think that our success has been due to the fact that I think like a woman. Our market is the far western suburbs of Chicago and we build in communities with diverse age groups and ammenities. My problem is reaching this market. Is the web the best idea or direct marketing? Are we too far out of the metropolitan area to be appealing?
| Submitted by: | Doug Magill (dmagill@att.net) 7/25/2008 10:07:50 AM PT |
| Location: | Baltimore, MD |
| Occupation: | Real Estate Broker |
1 number in this article does lie! Despite the representation in the visual block in the middle of page 32, the US Census does not confirm that 54% of the US population was unmarried, female and over 18 in 2006. That would mean that all males, females under 18 and married females comprise only 46% of the population. eed to do a little more research here!
| Submitted by: | Susan Hoff 7/23/2008 10:05:40 AM PT |
| Location: | Bloomington, IN |
| Occupation: | Facilities Planner |
Almost every one of the top-rated amenities for single women in the boxes at the end of the article also appeal to someone like me: a married woman about to retire with her husband. Low maintenance, open floor plan, etc. -- with perhaps the exception of the spa-like bathroom (I don't care that much about that, or since in small town Midwest, about a gated community) -- but every other point was something I want as well. I say this to point out that what appeals to single women may appeal to retirees as well, and not to be too blinkered in your thinking about marketing. I would also like to be around a range of ages, esp. children, unlike the traditional thinking about retirees' attitudes about age mixing.
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