Selling the Difference Creating a steady stream of qualified leads and closing profitable jobs requires two things: providing products and services worth buying and communicating that value to the customer.
Lead Tracking Doug Nelson has all the answers with the lead-tracking system his suburban Minneapolis company, New Spaces, uses.
The Business Plan: Sales and Marketing A key component of a company's business plan is the sales and marketing plan, which describes how the company will market and sell its homes.
Pricing For Profit and Growth The typical entrepreneur, whether starting a remodeling company or some other small business, has a general idea of what he or she wants to do: Build a company with a great reputation. Be known for quality work. Be his or her own boss. Provide a good life for his or her family. Most of us want these things from our remodeling companies.
Writing a Marketing Plan The path to marketing success needn’t be complicated. In fact, the most profitable plans tend to be simple ones that are easy to implement.
Sales and Marketing Metrics You can't afford not to pay attention to key indicators for sales and marketing. Study the numbers, ask yourself why you might be missing your targets and adjust.
Perfect Strangers My wife loves to entertain; the more the merrier. She can make fettuccine Alfredo with one hand while preparing flan with the other. An intimate dinner at our house may mean 10 people in the dining room or 20 on the deck. My wife is always as cool as the ceviche, even when the event is spontaneous or the guests have never been to our home before.
Light up the Lower Level Two years after moving into their new 4,000-plus-square-foot Colonial home, these homeowners installed a backyard swimming pool. To make a direct route outdoors and create more recreation spaces for their family and many guests, they decided it was time to remodel the unfinished walkout basement.