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  • 3 Strategies for Positioning Your Remodeling Firm
    Professional Remodeler Columnist Doug Dwyer gives insight to three strategic areas of focus that create value for your customers. And remodelers know that satisfied customers often lead to their next job. These are the strategies.
  • Making the Tough Decisions on Layoffs
    It's a position no remodeler wants to be in, but with a slipping economy and work dropping off, many owners are having to make the tough decision to lay off employees.
  • Constructive Communication
    To achieve excellence within our remodeling companies' cultures, leaders must work hard at keeping healthy relationships. Our communication skills must be a strength, not a weakness.
  • Choose Profit Over Volume
    Next year looks like it could be one of the most difficult the remodeling industry has endured in more than a quarter of a century. Nearly everyone we've talked to — even the company owners who are not struggling to reach their 2008 volume goal — have confirmed that converting leads to sales has becoming exceedingly difficult, and it's eating away at profit margin.
  • Trade Secrets
    Information for building a better remodeling Web site with SEO; marketing with financing; and going green by reducing, reusing and recycling.
  • Why SWOT is Important for Your Business
    Giving everyone who works in and with your remodeling business a clear sense of what the enterprise is about is one of the over-arching purposes of preparing a business plan. That is why the business' vision, mission and core values are so important. With this foundation in place it is easier to look forward, trying to see what the future holds for the company.
  • Managing Customer Expectations
    Do your customers always get what they want? Are they delighted with the finished project? Are they happy to recommend you? If they're not, this is a must read that will help you manage those expectations.
  • Stormy Forecast
    While 2007 had its rough moments, 2008 seems to be the year that the housing downturn really hit remodeling. Fundamentally, the remodeling industry follows the trends of homebuilding. While the troughs are not as deep and the peaks not as high, new construction is a good predictor of remodeling activity.
  • Wild and Wonderful Basement Remodel
    A focal point wet bar, distinctive coffered ceilings and safari-themed finishes incorporated into the design for the remodeled basement in this Centennial, Colo. residence provide the family with an adventurous entertaining area.
  • You Don't Exist Without 'E'
    Understanding the value of having an online presence.
  • How to Sell Generated Leads
    Remodelers need to learn how to generate media-produced leads.
  • Trade Secrets
    Team-building activities from Blue Canyon Construction in Washington state; Sage Homebuilders in St. Louis explains co-opetition and Feldco wins the Torch Award for Marketplace Ethics.
  • Lead Paint Lowdown
    New lead paint regulations are set to take effect in 2010, and remodelers who work in pre-1978 buildings will face some major changes in the way they remodel some homes and businesses. Professional Remodeler talked to Matt Watkins, an environmental policy analyst with NAHB, about the new rule.
  • Growth Culture
    Without the right people and the right culture, a remodeling company can't expect to have long-term success.
  • Building A Strong Foundation
    The business of remodeling is full of storms. Where do you turn to relieve the stress that builds up from running your business?

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