Brand Pickell Orren Pickell is a remodeler. He's a custom builder. He's a businessman. But perhaps most importantly, he's a brand. Talk to high-end homeowners in Illinois, Michigan or southern Wisconsin and they'll know the name Orren Pickell. Whether it's remodeling or custom homes, the name Orren Pickell carries a meaning beyond what most contractors ever achieve.
Stormy Forecast While 2007 had its rough moments, 2008 seems to be the year that the housing downturn really hit remodeling. Fundamentally, the remodeling industry follows the trends of homebuilding. While the troughs are not as deep and the peaks not as high, new construction is a good predictor of remodeling activity.
Weather Beater After putting up with a leaky deck for 10 years, Mick Roberts wanted the problem to end. Permanently. He hired Emerald Contractors, a remodeler in Tarpon Springs, Fla., to do the job.
Wild and Wonderful Basement Remodel A focal point wet bar, distinctive coffered ceilings and safari-themed finishes incorporated into the design for the remodeled basement in this Centennial, Colo. residence provide the family with an adventurous entertaining area.
Lead Paint Lowdown New lead paint regulations are set to take effect in 2010, and remodelers who work in pre-1978 buildings will face some major changes in the way they remodel some homes and businesses. Professional Remodeler talked to Matt Watkins, an environmental policy analyst with NAHB, about the new rule.
Growth Culture Without the right people and the right culture, a remodeling company can't expect to have long-term success.
Historic Renovation This century-old Chicago rowhouse gets modern living and entertainment areas. The project, whose goal was to improve form and function, required design and construction know-how to work within a historical context.
The Value of E-Marketing Editor's Note: In keeping with the electronic topic of this article, all interviews were conducted via e-mail and all images collected electronically. More remodelers than ever are increasing their online presence and using technology to improve their brand awareness, keep in contact with past clients and reach out to new prospects early on in the buying process.
Uncharted Waters Maybe your company has saturated the local community. A second location can be a great way to increase business.
Corner Office: Larry Judson of K-Designers A short-term partnership in a remodeling company ends up becoming one of the largest exterior remodeling companies, K-Designers, in the country.
Conservatory/Sunroom Addition The remodeler added a glass and mahogany sunroom/conservatory that reflects the client's vision for an indoor/outdoor space.
Speculative Remodeling Housing and the economy may be hurting but remodelers Diane Menke and Dana Priesing made a succession of shrewd moves in the speculative remodeling business, most recently buying and living in a house they are improving as a business investment.
2008 Market Leaders The 2008 Market Leaders list, which identifies the top remodelers in 20 top remodeling markets, was compiled through a combination of research by Professional Remodeler staff and information provided by the listed companies.
One View of the Future of Remodeling Dewhurst & Associates, a family-based custom home building and remodeling company, are not worried about their business despite the current downward spiral of the housing market. Dewhurst & Associates believes that there are reasons to believe the remodeling industry will remain strong. Take a look at what they say.