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Taylor Woodrow learned first-hand the impact of implementing off-the-beaten-path marketing strategies. - Gifts that Make a House a Home
Inspiration in a nutshell. Here are the results of the Housewarming Gift Contest that Professional Builder held for its readers back in July. The online version of the article contains more information and all of the submissions we received. Enjoy! - Good as Gold
Four years ago, Austin Foster's Atlanta, design/build firm, Construction Ahead, was averaging about $400,000 per year in installed sales volume. Last year, following steadily increasing annual sales, the firm's volume reached a hefty $1.7 million. Although a number of factors contributed to this rise in business, Foster places the majority of the credit on his company's ability to satisfy custo... - Love for the Parade
Everybody loves a parade. And considering the benefits of a parade of homes, custom builders ought to love them more than most. Building a home for exhibition — whether you call it a Homearama, a Parade of Homes or a Street of Dreams — is likely to generate a lot of brand awareness for your company. - Leading the Way to Better Customer Service
Many home builders invest in customer service training for their staff with the goal of providing an outstanding experience at every phase of the home-building process. As commendable as these efforts are, they will always fall short if the company's leadership doesn't model attitudes and behavior. - When and How to Discuss Price
The goal of the sales associate is to build the perceived value of the community and to prioritize the customer's needs and wants. - Selling Your Builder
Selling homes by capitalizing on your builder's reputation. - Acting Out
Actors show southern California home buyers how life would be to live in Centex Homes' Milestone community home. - Money Can't Buy You Love
Add today's market realities to all of your possible marketing alternatives and it's easy to see that you are facing the challenge of your life. And that challenge is all about choosing which strategy is best and then deciding when to use it. - Outside Chances
For clients who want to enjoy the outdoors, there is a ''better mousetrap'' than the screened porch. It's the outdoor room, a screenless, no-walls, open-air charmer that is surprisingly versatile and functional. - Understanding Buyer Motivations
Three sales pros share how they use their listening skills to get to the heart of potential home buyers' motivation for purchasing a new home. - Materials Costs Skyrocket
There's no relief in sight for remodeling firms that have been hit hard by the increased cost of building materials, says economist Ken Simonson. Simonson, chief economist for the Associated General Contractors of America, said that some of the increases may level off as the housing market cools due to the highest mortgage interest rates in more than four years. - LLC, S-Corp or Sole Proprietor?
Tom Swartz talks to a CPA and an attorney who counsel remodelers and help them choose the best business structure for their company. - Maximizing Referrals
Here's a way to increase your conversion rate of prospects into buyers without spending a single advertising dollar. - Marketing Masters
In this second installment of Professional Remodeler's two-part series on sales and marketing strategies for increasing local market share, we illustrate the ways one company, DesignLine Remodelers Inc. of Richmond, Va., has created a detailed marketing strategy based on a well-defined client profile, clear sales goals and quality materials.
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